👋🏼 Hi, I'm Dani.
As a Product Designer focused on strategy and ideation, I align design approaches with business goals and user needs to deliver valuable, human-centered solutions.
Featured Projects
Onboarding for PayPal Prepaid
Redesigned the onboarding flow for PayPal Prepaid, enhancing user activation and engagement for a $30M ARR product.
HealthTech Information Architecture
AHIMA's website saw a 72% increase in traction and a 10% decrease in bounce rate after an improved information architecture redesign.
WEC Energy White Labeling
Designed and improved a new feature onboarding flow for a Midwest energy app, serving over 4.7 million customers.
Fintech Lending Platform
Stealth-mode project leading to Halo Lending Network launch: managed design, team, and user experience.
COP28 Interactive Touch Table
Design thinking and analytical storytelling were used to create a 55-inch interactive touch table for COP28, the world's largest annual climate summit.